Genesis Research Associates is a full-service marketing research consultancy.

Genesis' mission is to provide high-quality, actionable research and to help our clients make profitable decisions.

Genesis conducts custom surveys as well as in-depth interviews and focus groups for concept testing, market definition, positioning and advertising development, and attitude tracking.

Depending upon client requirements, Genesis can provide any of the following services:

• Problem definition
• Research planning, design, and strategy
• Questionnaire development
• Field materials design
• Data collection
• Data tabulation
• Statistical testing
• Analysis and report writing
• Oral presentation of research findings