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Genesis Research Associates is
a full-service marketing research consultancy. Genesis' mission
is to provide high-quality, actionable research and to help
our clients make profitable decisions.
Genesis specializes in the design and analysis of marketing research for new product design,
positioning development, and marketing strategy definition.
We are guided by the following principles:
- Research must provide clear guidance for specific
decisions
- To determine the best methodology, one must clearly understand the decisions to be made
- Quality research demands strict attention to details
Genesis' clients include consumer and business-to-business marketers in a wide variety of industries, including: computer hardware and software, electronic components, consumer durables and packaged goods, business services, and retail distribution. Genesis also conducts public policy research for select non-profits and political organizations.
Genesis is committed to providing responsive, reliable, on-time, and
on-budget service. Our goal is to develop long-term partnerships with
our clients.
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